Leo Rayman
Opinion
01 October 2023
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Marketing needs an upgrade, and this starts with rethinking demand, says Leo Rayman, CEO of EdenLab, a sustainability innovation and clean growth company.
Opinion
30 July 2019
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It’s time to ditch some traditional thinking about brands, says Leo Rayman of Grey Consulting – and the ‘brand onion’ is high up on his list.
Opinion
20 August 2018
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Strategic planning has become devalued, says Leo Rayman. It needs to focus on what matters – not tech and data but big ideas and commercial growth.
Opinion
22 June 2018
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Traditional ad planners and strategists are facing a unique set of pressures as the worlds of creativity and technology merge ever more closely together, finds Leo Rayman, CEO, Grey London.
About Leo Rayman
Leo Rayman is CEO of EdenLab.